One of the best social media platforms to share your videos and pictures is Instagram. As for the businesses, Instagram is more than that and provides a great platform for marketing. In this article, you’re going to learn more about some of the best Instagram features that could help your business in its marketing.
One of the best features on Instagram that could come in handy for your business is stories. Businesses may decide to use the Instagram story video or Instagram stories ads whereby the audience will view what is posted and this may help in attracting new followers. You should be aware that Instagram stories ads will be posted at a cost but the benefits you will enjoy will exceed the cost.
The push notifications feature is another feature on Instagram that will offer you great benefits. With push notifications, you will automatically alert your followers whenever you publish something new and you can maximize on this by using call to action buttons and posting content that is high-quality and consistently.
Another Instagram feature that you should know about is geotagging. By geotagging, it will be possible to attract the Instagram users that are within the proximity of your business because your business is going to be more visible to them.
Another Instagram feature that you should consider making use of is live video. Live video is a good way of building credibility among the followers because it helps you to communicate directly with your followers. Using the live video will help you to show the new products that you have and also enhance your brand recognition.
Photo filters is another useful feature on Instagram that your business can make use of. Photo filters will come in handy in helping you in your social profile branding activities. Using photo filters in your posts will enable you to develop a certain theme that can help your followers to identify your business on Instagram.
Another outstanding feature that is useful Instagram is hashtags. You could consider using the hashtags that are trending in the post that you publish because this will enhance the exposure for your business. Emoji polls are the other top Instagram feature that you want to use to market your business on Instagram. Using emoji polls will enable you to ask your followers questions and will get back to you with what they think, which will make them feel appreciated because their thoughts are put into consideration.